9/23/2023 0 Comments Fuji bikes 2018Even so, I do often wonder if we’ve been sucked into a marketing myth. ![]() Sure, there did seem to be a certain charisma about the first-generation X files (JPEG), although I’m not quite so sure about recent models. Having used most of the major camera brands for decades I can honestly say that most of us would struggle to tell the difference between a Fujifilm JPEG and that of a Canon or a Sony, and that includes me. This is something that I simply do not buy into. It always amazes me how so many people buy into the Fujifilm system because they’ve heard tell of just how great the JPEGs are, and about how the magical colour science and ever-evolving film situations will woo them. ![]() ![]() Are you sold on the Fujifilm film simulations or do you post-process to taste?
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